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White Label Websites and SEO
First of all let us know what this white label stuff is. A white-labeled website is eCommerce website which sells the products online just like the main site but, under a different domain name, brand or company name. It is altogether you have the same website, but with different skins. Usually, it is like selling the same products from different store fronts to different audience. This type of website should not be mistaken as an affiliate website but, they surely share some characteristics. They are particularly popular in the retail, travel and gambling sectors.
I would just like to list specific ways that can be used for white-label websites and how effectively they can help in your SEO campaign.
- Keyword-rich domain name: You may have your main website on your brand name or company name. To get the advantage of the keyword-rich domain name/s you have then white label website will be very helpful. Usually, this can be used to target the exact phrase that matches the domain name. Next strategy will be to dominate the first ranking page of the search engines using different domain names.
- Local Presence: If your eCommerce business requires a local touch and presence to a particular geographical area, then another brand or website which is a white label can be created having the local touch focused on localized audience.This will also help in ranking in geo-specific search engines and local search engines.
- Targeted Keyword Approach: Imagine you have to target 100+ keywords and this will require a lot of effort and time to rank on the first pages for all the keywords. On the other hand, imagine you have 100+ websites each catering to the target keywords. In other words you have 100+ home pages for specific keywords. In fact, to maintain these websites will be easy, as all the products and scripts will hit the same database. Thus, it not like owning 100+ website, but only one website.
- Link Building: White label sites will surely help in building links. As you will have more number of sites, with similar content you can surely exchange links among the different websites. Or most of the sites linking to the main site – or you can also try making a linking pyramid to help you in better ranking in search engines.
If you are building your own white-label domains make sure there is a damn good reason for you to host your content over hundreds of domains rather than just one. You need to take care your websites need not be considered for spamming. It is always better to have finite number of white label sites so that you can not only try getting better ranking in search engine, but can also share different percentage with your affiliates from these different sites. You can also try different marketing campaigns for different sites thus, will help you in lot of other ways as well. SERPS and search engine algorithms are unstable and unpredictable. It makes sense to maintain a multi-domain or even multi-brand strategy. This way you diversify your rankings and traffic sources thereby reducing risk. Thus, you have your eggs in different baskets.
White-labeling is surely going to rise in popularity and in some cases may even become an alternative to traditional affiliate marketing. Good examples of such white label sites – 888.com. They have quite a few white label sites like online-casino.com.
Read in detail on SEOmoz
About the Author
An Online Marketing, SEO/SEM Professional and eBusiness Consultant with over 10 years of experience.
My personal blog – SEO Column
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